A Theory of Primary Stakeholder Contributions in Resolving Threats of Market Integration in the European Union

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Proceedings of the International Association for Business and Society 19:483-494 (2008)
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Abstract

The review of literature on stakeholders reveals that there is need to understand more about firm-stakeholder relationships especially from stakeholders’ point of view. Market integration in the European Union (EU) provides an excellent context for increasing such understanding since it is creating opportunities and threats for firms and their stakeholders. This research aims to make a contribution in this direction by analyzing strategic responses of primary stakeholders to selected threat events in the history of Volkswagen (VW) since 1960

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