Abstract

This is an excerpt from the contentRecently older people have been the target of filmmakers and marketing campaigns; the concept of the “grey pound” has become a potentially significant attraction encouraging filmmakers to explore issues relating to age and ageing in mainstream films. The recent success of films such as Mamma Mia and The Best Exotic Marigold Hotel have made a significant impact on the box office, and Amour securing the 2013 Palm D’Or at the Cannes Film Festival, proved that an older audience is eager to watch films with mature characters and about issues that are relevant and meaningful to them.Actor Dustin Hoffman chose the play, Quartet by Ronald Harwood, to make his directorial debut. Set in “Beecham House,” a residential home for retired musicians, Hoffman explores brilliantly the diversity of octogenarians. The home is under the threat of closure unless the residents raise a substantial amount of money to keep it open, and their cunning plan to do that is by organizing a charitable evening gala fea