Abstract

The concept mega yellow incorporates all kinds of words that can signify or inspire yellow – Basic Color Terms, Prototype Terms, RT, and Terms for the Basic Feature of the Prototype, i.e. Mega Yellow is the verbal language of colors. While the cultural unit (Eco 1985; Almalech 2017a) Yellow combines verbal and visual colors. The presence of yellow compared to other colors is distinguished by a degree of amorphousness. This has different dimensions and directions.