Abstract

Beauty filters are automated photo editing tools that use artificial intelligence and computer vision to detect facial features and modify them, allegedly improving a face’s physical appearance and attractiveness. Widespread use of these filters has raised concern due to their potentially damaging psychological effects. In this paper, I offer an account that examines the effect that interacting with such filters has on self-perception. I argue that when looking at digitally-beautified versions of themselves, individuals are looking at AI-curated distorted mirrors. This helps identify two potential cognitive effects of this behavior. First, it can elicit affective attitudes that change how individuals feel when looking at their unfiltered self-images. Second, exposure to filtered self-images might cause a perceptual normalization of such images. Finally, I argue that this form of distorted mirror gazing is a novel cultural practice for self-perception, and I highlight some ways in which this practice could be critically evaluated and ultimately changed.