Abstract

With the previous technical reports, we presented the main insights from the qualitative analysis of the reflection of the mathematical dimension of gambling in gambling-related sites, in its structural, linguistic, epistemic, and informative aspects. In this report we will focus on the factors responsible for the patterns that the content of the gambling-related sites exhibit and the way that the mathematical dimension of gambling is reflected in this content, namely the factors that influence the content policies of these sites. The report will also point to further directions of research-for both this project and for other investigators-for finding the appropriate balance and relation between the commercial policies on the one hand, and the adequacy and ethics of the content on the other hand.