Abstract

The paper discusses the role of systemic means of persuasion in argument evaluation. The core class of systemic means of persuasion is regress stoppers, whose fundamental function is to halt the infinite regress of justification by making claims, premises, or overall position expressed in a persuasive message more acceptable to a recipient. The paper explores how systemic means of persuasion contribute to the structure of arguments in the Toulmin model and serve as cues for heuristic processing of persuasive messages. It also presents the results of the stylometric analysis and statistical data on the usage of systemic means of persuasion in three corpora which suggest that systemic means of persuasion constitute strategies independent of the strategy based on explicit argumentation marked by inference indicators.