Abstract
The playful function of language is well captured by witty (and often humorous) metaphorical and metonymical compounds that are based on phonological analogy (i.e., alliteration and/or rhyme). The main hypothesis of the article is that phonological analogy is exploited systematically in novel metaphorical and metonymical compounds, and might play an influential role in compound formation by motivating the selection of the component nouns. The article outlines the various patterns of alliteration and rhyme in novel metaphorical and metonymical compounds, and delineates its implications for cognitive grammar. It is also hypothesized that phonological analogy serves a number of functions: (a) as an attention-seeking device it enhances emphasis; (b) helps the reader/hearer decipher the meaning of a novel expression; (c) aids a novel expression's acceptability and long-term retention; (d) signals an informality of meaning; and (e) helps in the creation of a “social bond” between the participants of a speech situation.
