Abstract
IPA is now a widely recognised qualitative approach within psychology. Drawing on its hermeneutic underwriting, enabled by hermeneutic philosophers (Aristotle, Heidegger, Gadamer, Ricoeur), this paper proposes eight Hermeneutic Themes ubiquitous within presentation of these philosophers’ writing. Research participant experiential narrative, accounts of understanding-in-practice, can be allocated structurally to these Hermeneutic Ubiquitous Themes (HUTs). For Gadamer, a hermeneutic consideration of practices was initiated by Aristotle’s early writing on phronesis or a situated understanding-in-practice. The present thematic analysis recognises such a Greek source. Exemplars of potential participants’ experiential narratives are provided within their respective HUTs prior to positioning Malaysian women viewers’ ethical ‘watching competencies’. Keywords: ethics, hermeneutic ubiquitous themes, Malaysia, phenomenolgy, phronesis