Abstract
I dispute Scheler’s view that good and evil cannot be willed as such; that moral value is always an inevitable and indirect by-product of willing other ends; that every act of willing yields a moral value; and that moral value attaches only to persons. I argue that moral value attaches to a variety of objects of willing (including one’s own moral worth), and that, although all acts have moral implications, not all acts are typologically moral. Those that are, I suggest, typically involve a transactional categoriality where we take another’s good or bad as our own. Those that are not may yield various values of personal willing whose positive or negative value is typologically non-moral. I also deny that obligation is diminished by value-insight or that all norms are categorially moral.