Abstract

In a commercialised and globalised China, museum institutions are pivotal elements in public strategies to present and create national self‐consciousness, insofar as their vast collections provide symbols of cultural identification on a national as well as an international level. This article will explore Chinese public museum policy and impact, firstly by describing the current status of the system as background information; secondly, by presenting the most recent trends in museum strategies and finally, by replacing the challenges and complexities of the museum system in a broader context. The analysis will draw from first hand material from interviews and informal conversations with museum professionals, small‐scale visitor surveys as well as the most recent facts and figures, and it will be illustrated by examples and supported by secondary sources.