Abstract

Ruddock, A.. Understanding Audiences. Theory and method. London: Sage. ISBN 0-7619-6345-6 Wieten, J., Murdock, G., and Dahlgren, P.. Television across Europe: A comparative introduction. London: Sage. ISBN 0-7619-6885-7 Jandt, F. E.. Intercultural communication: An introduction. Thousand Oaks, CA: Sage. ISBN 0-7619-2202-4 McQuail, D.. McQuail's mass communication theory. London: Sage. ISBN 0-7619-6547-5 Kim, Y. Y.. Becoming intercultural. An integrative theory of communication and cross-cultural adaptation. Thousand Oaks, CA: Sage. ISBN 0-8039-4488-8 Kim, Y. Y.. Becoming intercultural. An integrative theory of communication and cross-cultural adaptation. Thousand Oaks, CA: Sage. ISBN 0-8039-4488-8.