Abstract

We see unique opportunities to advance emotional research by studying an overlooked environmental problem. The biodiversity crisis is caused by land use, in particular by reducing and damaging habitats, such as deforestation for cattle grazing. Biodiversity processes are proximate and personally moving, like when a person is causing or experiencing changes to livelihood-providing ecosystems, and we suggest this affect-rich context is useful for studying social and psychological processes. In contrast, much research on far-away populations thinking about climate change effects involves more abstract and distant cognitions. We also suggest biodiversity-related emotions have consequential outcomes for health and behavior, and provide advice for shaping research programs on specific populations and wildlife interactions.