Abstract

Coming out of mission efforts focused on evangelism, the rising Business as Mission movement stakes a claim to effective holistic mission by focusing on profit, evangelism, and development. Research indicates, however, that the development aspect of this `triple bottom line' is significantly weak. If, in fact, Business as Mission efforts were to incorporate the social and political dimensions of development, there would be great potential for a partnership with grassroots organizations to bring about deep-reaching social transformation.