Abstract

I put forward an analysis of Beeple's "Everydays: The First 5000 Days" (2021), a set of digital images that attracted much attention when an NFT attached to it was sold for over $69 at a Christie's auction in March 2021. I submit that, developing on the tradition of conceptual art, Beeple presented for intellectual appreciation the performance of selling for a very high price an NFT attached to a set of digital images with peculiar ontological status, rather than the images themselves. In so doing, Beeple produced an artwork that can be appreciated without direct acquaintance with it, exploring, among other things, a brilliant solution for bringing art to the public during pandemic time.