Abstract
Socrates says that everyone desires the good. Does he mean that people desire what appears to them to be good? Or does he mean that they desire what really is good? This article argues, with reference passages in the Meno and Gorgias, that these alternatives are less opposed than they seem: each identifies something Socrates takes to be a necessary but insufficient condition on desiring. If what we desire must both be and appear to us to be good, then people desire a subset of the things they take themselves to desire, and a subset of the things that really are good. Pointing this out to people incites them to inquire about the good, since they will be motivated to discover which appearances are mistaken and which goods they have missed out on. This explains why Socrates so frequently asserts that everyone desires the good: it serves his protreptic purposes.