Abstract

Flusser’s theory of communication addresses the modern images – “technical images” – in the context of a general theory of deception generated by the different communication codes. “Technical images,” as the dominant communication code, imply, according to Flusser, a retrieval of magical forms of consciousness. Such a retrieval seems to be necessary as a result of that what McLuhan would term the overheating of the alphabet technology: lineal codes in their most salient form, namely scientific texts, do not offer any existential meaning, requiring a reversal to magical consciousness fostered by images