Abstract

Although entrepreneurial success is usually attributed to astute financial management in the growth of economic capital, entrepreneurs may also utilize additional sources of inner guidance, creating both tangible and intangible value. This article framed one such source as spiritual capitalism, the juxtaposition of personal spirituality and marketplace dynamics. The soul's currency, or love, is characterized as a manifestation of flow in the entrepreneurial start-up process, which elicits spiritual congruence, harmonious relationships and personal fulfilment. Personal experiences as a Wall Street investment banker and entrepreneur are discussed in exploring methods of leveraging inner guidance and appropriately pursuing material abundance. Participants discussed the demarcation between traditional and spiritual entrepreneurship, and exercises demonstrated how to: identify and value spiritual assets, create spiritual capital, mitigate inhibitors to flow, and harness inner guidance.