Abstract

The outcomes of a bibliographic review on political communication, in particular electoral communication in social networks, are presented here. The electoral campaigning are a crucial test to verify the transformations of the media system and of the forms and uses of the linguistic acts by dominant actors in public sphere – candidates, parties, journalists and Gatekeepers. The aim is to reconstruct the first elements of an analytical model on the transformations of the political public sphere, with which to systematize the results of the main empirical research carried out in recent years, in particular those conducted with a promising methodology: Digital Trace Data Analysis.