Creative destruction
Abstract
On one thing the whole world seems to agree: Globalization is homogenizing cultures. At least, a lot of countries are acting as if that’s the case. In the name of containing what the Canadian novelist Margaret Atwood calls “the Great Star-Spangled Them,” the Canadian government subsidizes the nation’s film industry and requires radio stations to devote a percentage of their airtime to home-grown music, carving out extra airplay for stars such as Celine Dion and Barenaked Ladies. Ottawa also discouraged Borders, the American book superstore, from entering the Canadian market out of fear that it would not carry enough Canadian literature. The French government spends some US $3 billion annually on culture and employs 12,000 cultural bureaucrats in an effort to preserve its vision of a uniquely French culture. Spain, South Korea and Brazil place binding domestic-content requirements on their cinemas; France and Spain do the same for television. Until recently, India barred the sale of Coca-Cola.