Abstract

A characteristics of Contemporary Occidental Cultural machinery is making Ethics a central point concerning to the several spheres of human activity, including the action of mass media, crossing public health problems and economic questions, and coming to political activity, new technologies development and ecology. However, if this positively points us to a possible enhancement of human being before the viral pluralism in which we now live by showing how ethical requirements are more extensive each moment everywhere, on the other side this apparent consensus can not prevent us to take the question concerning what it is deeply mobilizing all that Cultural machinery around that subject. This paper presents the main axes of Alasdair MacIntyre´s virtue ethics by showing how tradition, rationality and human good are articulated in order to offer an alternative to the difficulties of granting a moral rationality inside the Contemporary Occidental Cultural machinery, before the cultural force of Emotivism and also of relativism