Abstract

The article is focused on discourse and fantasy studies representing Siberia in social mythology as one of the relevant and topical directions in the identity studies. Techniques of forming different myths uniting the society as a whole are presented. A mythologem “Siberia” together with various metaphorical characteristics (cold, snow, hard labour, clear) became unifying for ethnic and social groups of the region. Siberian literature plays an important role in forming the concept “Siberian” in numerous poetic texts serving as codes and messages in the communication process. The conflict in interpreting symbols connected with the concept-mythologem “Siberia” is rather vague in the traditional society as it is related to the general world view setting of the communication subjects.