Abstract
During last century in philosophy of language and epistemology two basic directions in research of sense were generated: first of them is based on understanding of language as sign system and uses semiotics methods of the analysis of language and the knowledge, the second addresses to studying the speech activity included in wide social context, and uses as initial concept of the communications. In the paper we’ll be proposed the uniform methodology of the analysis of sense as the conceptual structure, being base for the given directions is offered. In this case the certain paradigms of sense as models from which there are concrete traditions of scientific research are allocated. The understanding of sense as paradigms proves that depending on its treatment, from theaccepted concept of sense the theory of reference is under construction (as the system of a priority choice of designating expressions), is formed concept of concreteness, the concept of true, criteria of differentiation of the intelligent and senseless expressions, methods of the analysis of language contexts. The specified dependences assume also use of methods of semiotics, phenomenology, philosophical hermeneutics when we turn our attention to the analysis of concrete theories and concepts of sense.