Abstract

This study examines the discursive structures and strategies used by Nigerian female blog users to legitimise gender inequality. Through a Critical Discourse Analysis (CDA) of 253 comments from five Nigerian-authored blogs, the study complicates celebratory approaches that conceptualise digital spaces as places for marginalised women to fight against sexism since they unravel ideological conceptions within female ‘counter-publics’ that rationalise un-equal gender relations. This refutes the belief that the struggle against gender discrimination only involves binary categories such as ‘men versus women’ or ‘women versus patriarchy’, spotlighting the self-limiting role of women in gender activism. The study demonstrates that understudying intra-group discrimination helps to understand and define inequality within specific contexts. Specifically, othering, classifying and categorising are inherent meaning-making traits that define intra-group dynamics and must be embraced and studied as contextual peculiarities that aid the understanding of given socio-cultural practices. This research underscores the usefulness of CDA in unpacking the intersections of culture, ideology, identity and language within multi-layered counter-public discourse, highlighting implications in social justice campaigns and the attainment of gender parity.