Can Serving the Public Interest also Interest the Public? A Content Analysis of the Yahoo! News Portal

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Proceedings of the International Association for Business and Society 17:93-97 (2006)
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Abstract

A functioning democracy depends on the free flow of information in the marketplace of ideas, creating an informed citizenry that can engage in public debate.This study examines the most-used online news portal, Yahoo!, to determine if the news media industry can be simultaneously profitable and socially responsible, providing the public with news that is both informative and engaging in an increasingly global world.

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