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Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness
Communications 45 (3):273-281 (2020)
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References found in this work
Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance.Sabine Einwiller, Jens Seiffert-Brockmann & Wolfgang J. Weitzl - 2020 - Communications 45 (3):282-302.
Advertising in disguise? How disclosure and content features influence the effects of native advertising.Christina Peter, Nora Denner, Benno Viererbl, Thomas Koch & Johannes Beckert - 2020 - Communications 45 (3):303-324.
Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection.Jens Woelke & Nils S. Borchers - 2020 - Communications 45 (3):325-349.
Good journalist, bad blogger? A study on the labeling of paid content in blogs and journalism.Oliver Haidukiewicz & Olaf Hoffjann - 2020 - Communications 45 (3):350-362.
The concept of integrated communication under close scrutiny: A study on the effects of congruity-based tactics.Alena Kirchenbauer - 2020 - Communications 45 (3):363-377.
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