Abstract

Since the onset of the digital revolution, humankind has experienced an unprecedented acceleration of changes triggered by technological advancements. Frequently used digital media have unquestionably penetrated our everyday life, shaping human cognition in multiple ways. The rise of artificial intelligence, which coevolved with a new, interdisciplinary field of cognitive science, has amplified these effects, contributing new ways of affecting human society, in terms of efficient human-machine interaction and knowledge generation and accumulation, at an exponential rate. Simultaneously, cultural shifts driven by globalization and social media have fostered new modes of communication, identity formation, and knowledge dissemination on a global scale. Understanding the intricate dynamics of techno-cultural evolution and its influence on cognition is essential for comprehending the contemporary society and preparing it for the future challenges. We need to adapt for the current and future information environments and digital landscapes, improving human resilience to new technologies and addressing core human vulnerabilities. Thanks to human flexibility, enabled by neural plasticity, that may be feasible, ideally combined with alleviation of known negative effects of digital technologies.