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How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory
Rui Feng, Weijun Ma, Ruobing Liu, Miao Zhang, Ziyi Zheng, Ting Qing, Juzhe Xi, Xinzhen Lai & Cen Qian
Frontiers in Psychology 10 (2019)
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Citations of this work
How consumer group communication influences brand memory during product injury crises.Lei Wang, Yuxin Wu & Yuming Wan - 2022 - Frontiers in Psychology 13.
Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia.Lin Yi, Muhammad Saqib Khan & Asif Ali Safeer - 2022 - Frontiers in Psychology 13.
References found in this work
The self and recollective experience.Martin A. Conway & S. A. Dewhurst - 1995 - Applied Cognitive Psychology 9:1-19.
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