Abstract
I argue that the recent "cognitive turn" in the philosophy of science does not challenge nearly as much of traditional philosophy of science as it proponents have claimed. However, the turn has forced philosophers to embody such hallowed abstractions as knowledge, theories, rationality, and concepts in flesh-and-blood human thinkers. While I welcome this newfound ontological awareness, I criticize four "mistaken identities" committed by two representative cognitivists, Howard Margolis and Ronald Giere. Generally speaking, the misidentifications turn on a fundamental naivete about the social dimension of thought.