Abstract
Philosophical accounts of self-deception almost invariably treat it as a phenomenon concerning belief. But this article argues that, in the very same sense that we can be self-deceived about belief, we can be self-deceived about matters that concern our practical identities — e.g., our desires, emotions, values, and lifestyles. Given that our practical identities are at least as important to us as are our beliefs, philosophical accounts of self-deception should accommodate such practical self-deception.