Abstract
Research and teaching in societal development ethics face potentially four fundamental types of objection: first, that ethics is obvious already; second, that it is instead impossible, on epistemological grounds; third, that it is theoretically possible but in practice fruitless; and fourth, that it is in any case politically insignificant. The paper presents qualified rebuttals of the four objections. In the process of doing so, it builds up a picture of this field of thought and practice: its modes, methods and alternative forms of organization, and some of its pitfalls and potentials, exemplars and achievements.