Abstract
The article discusses the problem of complex relationships between the two leading areas of scientific, technical and socio-cultural development – modernization and greening. The emergence of new general scientific methodologies and interdisciplinary types of knowledge is largely due to the release of human demiurgic activity to the planetary level. A new interdisciplinary area of research is gaining momentum – geoecology. Natural and socio-humanitarian sciences are involved in the study of geoecological problems. In social epistemology, the problem of interaction between science, technology and society goes to the global level. Philosophical concepts of nature constitute the prerequisites for scientific paradigms, which in the era of global crisis and transformations of public consciousness are multiple and compete with each other. The ideas of scientific vitalism find expression in the life sciences and environmental sciences. Scientific and public discussions on the problems of the new climate regime, pandemic and other global challenges actively influence the formation of new modes of “collective thinking”, involving science, engineering, geopolitics, business, society and culture. Author makes a conclusion about the formation of the methodologies of the ecogeosystem approach, in which living beings, humans, natural environments, the planet as a whole and the surrounding space are considered as open, interacting systems. The common interests of the people of the Earth form a new type of community – geosociality. Humanity is facing a radical value choice – unlimited modernization or reasonable greening? Ideal of a common world or egoism of elites? A turn to an effective ecological worldview is possible only in the context of transformations of public consciousness, restoration of the rights of humanitarian culture and the advanced development o fenvironmentally friendly design.