Abstract

Sport utility vehicles (SUVs) are becoming increasingly popular by assuming the role of passenger care in urban transport. Many characteristics of the SUV are unsuited to the urban transport task and have higher environmental costs than passenger cars. Marketing of SUVs has focused on their off road used and relationship with the great outdoors. This article examines some the factors behind this anomalous relationship with the environmental by describing and interpreting the manner in which nature is represented in SUV marketing.