Abstract

Journal of Human Values, Volume 28, Issue 3, Page 247-258, September 2022. Recently, there has been increasing growth in the use of substance amongst the youth especially in higher education institutions of Pakistan. Literature indicates the existence of self-deception in substance users through self-reports. However, a dearth of qualitative exploration leads us to investigate self-deception through lived experiences of students who use the substance. The aim of the current study is to explore the phenomenon of self-deception through in-depth semi-structured interviews. Smith et al. interpretative phenomenological analysis was utilized as a method for data collection. The investigators deployed semi-structured interview guide designed through the interview protocol framework. Four themes that emerged from the data were denial, where users exhibited persistent denial from negative effects of the substance; overconfidence, an illusionary aspect of substance users through elevated self-esteem; rationalization, where substance users frequently rationalized their usage through multiple attributions, such as family environment, cultural beliefs and common practices. Moreover; and awareness about positive and negative consequences of substance use, which highlighted paradoxical nature of substance users that move to and from between negative and positive aspects of substance use. Findings suggest a progressive advancement towards the understanding of the phenomenon of self-deception through its prevalent forms in university students who use the substance.