Abstract

At the heart of Zaller's model of public opinion lies the hypothesis that the greater one's level of political awareness, the more one is able to deduce political preferences from abstract values. Due to data limitations, Zaller relied on liberal/conservative scales as proxy measures of abstract values. However, measures of values correlate robustly with ideological scales only among the politically aware; the politically unaware do not hold genuine ideological orientations. Consequently, citizens may be better able than Zaller allows to connect values to policies without elite input.