Abstract

The significance of cultural change in improving financial performance has become widely acknowledged. To determining how cultural changes affect performance is critical in the financial industry, where quick changes in regulations and technology are typical. Even with the increased interest, there is still lack of empirical data connecting cultural shifts to the success of the financial industry. The study goal is to evaluate the efficacy of cultural change initiatives in improving financial sector performance, to identify specific cultural elements that significantly impact organizational efficiency, employee satisfaction, and overall financial outcomes. Study involved data from 500 institutions is categorized into two groups based on with and without cultural change significant. Statistical methods including T-test, chi-square test and regression analysis are employs to evaluate differences in financial metrics. Results show that institutions with cultural changes experience better financial performance, higher revenue growth, and improved employee engagement compared to those without. The study concludes importance of cultural change in enhancing financial sector performance and provides practical insights for financial institutions to optimize the organizational culture.