Abstract
Modern dialogue of society and science proceeds in the conditions of social media distribution and the convergence of scientific knowledge. This processes change system of mass information and communication channels between scientific actors, leaders of public opinion and organizers of public initiatives. The conflict between an elite normativity of a scientific discourse and an egalitarian normativity of a public discourse takes the new forms. Authors show how in large quantities extending practice of civil expertise, based on civil journalism (a blogosphere and social networks), interrupt into procedures of scientific examination. Active inclusion of civil experts became an attribute of transdisciplinary science. The main feature of this type of science is operational decision making in the conditions of uncertainty. However transition of transdisciplinary science to a phase of the technoscience defines convergence borders of the formal and informal knowledge. Technoscience takes root into the vital world as a magic “black box” for the inhabitant. Authors believe that the transdialogue formed by transdisciplinary scientific experts and deprofessionalized leaders of civil journalism is complicated by deficiency of epistemological competence of civil experts. One of the problem is inclusion the electronic media practices in production and the social circulation of scientific knowledge. Using rather known, but not yet entered in the field of philosophical scientific research examples of direct influence of civil experts on processes which in a former communication order were intra scientific, authors realised a research of the new aspects of modern science expanding a traditional subject of philosophy of science and technology.