Abstract

“rhetorical theory” since 1800. Data source: Google Trends “rhetorical theory”, “literary theory”, and “critical theory”, since 1800. Data source: Google Trends The old news is that Theory with a capital “T” happened from approximately 1965–85 and then dissipated in scandal. Or to the contrary, Theory is an ancient and global activity we find wherever we have evidence of systematic reflection, upon language especially. Alive and well. But neither of these stories can be adequate given a graph like those above, and given our facts on the ground. For Theory is still, or is again robust, with Philosophy & Rhetoric as a premier venue, at the same time that...