Abstract

Social and cultural changes in society are primarily a form of social change, which is not limited to a multitude of social interactions, as determined by the diversity of the characteristics of reality, including - communication. Humor as a form of communication has become increasingly important in modern trends of globalization and the formation of post-industrial society. Comic culture is representative of a certain social and cultural realities and changes which taking place in society. Updating comic increasingly common in all areas of social, from intimate relationships to politics. There is thrust to the comic in publications, television and Internet space, in the slogans at demonstrations seen. Modern media space becomes a representation of laughter, accumulating system of ethical landmarks that permeate the consciousness of the mass audience. Information society, which is characterized by the dominant influence of the media on the attitudes of the individual, using humor as a product of the culture of entertainment content, creates a kind of world of information, by which a person constructs it’s lifestyle. Dynamic changes of socio-cultural reality to induce encourage anemia, unstable attitude of the subject of social interaction. The most acutely it evidents in periods of social transformation, the restructuring of the social system, revaluation and changes in vital reference and values of individuals. Transformation processes in modern society lead to a number of negative consequences, each of which is displayed on the operation of social groups and the daily life of every individual. Comic culture is a reflection of social life and the reaction to the negative processes both the macro and micro levels. Humor is one of the most important mechanisms for correction and stabilization of social relations, and in this sense it is a factor of social and cultural stability.