Abstract

This research delved into the analysis of the role of institutional entrepreneurship within the Colombian business context, focusing on the process of divergent change promoted by entrepreneurs. Following the theory of institutional entrepreneurship, it examined how entrepreneurs operating in non-privileged positions within highly regulated industries challenge established conventions by developing new ventures. The study was underpinned by qualitative research of a descriptive nature, implementing a design based on a review of existing literature. The results of this analysis revealed that the integration of traditional entrepreneurial skills with supplementary and complementary competencies, oriented towards new institutional logics, can constitute an effective strategy for entrepreneurial development in Colombia. Consequently, it is concluded that institutional entrepreneurship exerts a significant influence on entrepreneurial change within Colombia. This finding provides valuable insights for future research and for the design of policies to promote innovation and entrepreneurial development in the country.