Abstract
The distinction between shame cultures and guilt cultures is due to the anthropologist Ruth Benedict. The moral education of the youth in a shame culture will involve a multitude of prescriptions determining how to conduct oneself. Heroic societies with a closed aristocratic warrior class are typically shame cultures. The form of the dominant norms of a guilt culture is the imperative or dominative tense, which determines what one is obligated to do. This is the typical form of the obligation‐imposing commandments of God. A primary focus of shame in the emerging guilt culture became sexuality and the body, and shame became forcefully riveted to the notion of sin. Feeling shame, like feeling pride, lies at the centre of a ramifying cluster of emotions and emotional attitudes. Shame bears a kinship to embarrassment. Embarrassment is distinguished from feeling shame in so far as it is essentially an audience‐involving emotion.