Abstract

American anthropologists have a PR problem. We know it, and it bothers us. A left-of-center discipline finds it difficult to get across its cultural criticism in a country with center-right mass media. To make matters worse, the discipline is cursed by the fact of having ancestors who hang around, whose contemporary public presence seems greater than anything the anthropologists of this world can muster. The greatest of these anthropological ghosts is Margaret Mead, whom some anthropologists have never forgiven for her celebrity. Even for those of us who admire her, her presence and that of a few other ancestral figures, like Franz Boas and Ruth Benedict, throw a glaring light on our own lack of a public voice.