Abstract

This research investigates the intersubjective aspects of communication design practice through a focus on the other, and the roles that the other takes in practice. It does so in order to better understand the practice of communication design as practiced on a day-to-day basis. Communication design, as a practice, and a field, extends out of graphic design. This extension is due to a change in priorities; from privileging the graphic and artefactual aspects of practice, to prioritising the consideration of the broader agency of design within a specific context. This research has been accomplished through a practice-led methodology. Communication design projects form the methods of, and the foundation for, the investigation. Seven individual research projects have been designed and carried out. These projects have each incorporated members of the different participants of communication design practice; new and existing clients, student designers and established practicing designers. This has allowed the research to investigate its concerns from a range of roles and viewpoints, incorporating different perspectives into its observations and understandings. This research extends the work of Donald Schön and his investigation into The Reflective Practitioner. It achieves this through a consideration for the roles of the other in professional practice. In order to articulate this move extensive reference is made to the thinking of the twentieth century philosophers Martin Heidegger and Emmanuel Levinas. This research has found that the other plays critical roles in the practice of communication design. These roles are ones of providing provocative disjunction. Provocative disjunction, as understood by this research, contributes directly to the generative action communication design offers artefacts, clients and designers. The observations and understandings of this practice-led research have enabled extensive insights into the practice of communication design. These insights contribute significantly to the broader communication design discourse in professional practice, education and research.