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School Choice, Brand Loyalty and Civic Loyalty
In Mark Halstead & Graham Haydon (eds.), The Common School and the Comprehensive Ideal. Wiley‐Blackwell. pp. 238–251 (2008)
Abstract
This chapter contains sections titled: Loyalty in the Civic Sphere What is Loyalty? Loyalty and Identity What Makes Us Loyal? Loyalty and Schools Which Type of Loyalty Should Schools Aim At? Notes References.
school choice, brand loyalty and civic loyalty loyalty in civic sphere loyalty does not arise in abstract ‐ it arises as a result of a relationship to a particular other loyalty and identity what makes us loyal how firms can, through advertising and their public ‘face’, reinforce ‘brand loyalty’ brand loyalty ‐ in marketing and ensuring that customers return again and again to the same item exit, and prevention of exit ‐ major role to play in marketing strategies loyalty and schools
My notes
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