Abstract

The goal of Thailand's strategic business strategy is to "aim towards a sustainable and culturally influential creative industry on a global scale" to grow the textile and fashion sectors. By 2021, the intention is to establish Thailand as the center of fashion and textile design for the area, with a focus on "contemporary fashion" by 2031. This research aims to: 1) examine women's fashion during King Rama V's reign from the start to the end; 2) create modern women's special occasion outfits inspired by the King Rama V era's attire; and 3) assess customer satisfaction with the prototype designs of modern women's special occasion outfits inspired by the King Rama V era's attire. Twelve drafts, six prototype outfits, and satisfaction surveys are among the tools employed. The two groups comprising the study sample are: Group 1 consists of five specialists who evaluate the drafts and a target group of 30 individuals who evaluate the drafts. Group 2 consists of 250 general people from Buriram Province who use random sampling to gauge how satisfied they are with the prototype clothes. The frequency distribution and mean were used to analyze the data. The study discovered that, with an average score of 4.32, which indicates a high degree of satisfaction, customers are quite happy with the modern women's special event attire inspired by the King Rama V era. The ensembles are seen to be elegant, contemporary, and appropriate for formal occasions.