Greimas’s Semiotic Square and Its Application in the Anti-corruption Campaign in Mainland China

American Journal of Semiotics 23 (1/4):337-351 (2007)
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Abstract

A semiotic study seeks to find sign significance in its relation with others. This paper is a search for the semiotic manifestation of certain signs in the contemporary campaign against corruption in mainland China. It uses Greimas’s semiotic square as a theoretical base upon which an examination of official discourse pertaining to anti-corruption is conducted. Power, agency, and sexual relation are the three parameters of analysis. The study comes to the tentative conclusion that the marked combinatory presence of women in anti-corruption discourse implicates women as the primary benefactors in the male-dominated corruption practice, thus directing the public attention to a gender issue of minor importance.

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