Abstract

The study aims to conduct a conceptual analysis of the terms persuasion, advocacy, propaganda, and propagation within the field of political science in Azerbaijan. Each term is examined individually to explore their usage areas and specific functions, highlighting the differences and similarities. In this context, propaganda is defined as the systematic and biased communication activity that manipulates the beliefs, attitudes, and behaviors of masses to serve the interests of a particular political subject. Propagation refers to verbal or written activities aimed at disseminating and deepening any theory, idea, or knowledge among the masses. Agitation involves verbal or written activities aimed at influencing and motivating people to perform a specific task and exerting political influence over large populations. Persuasion, on the other hand, is the activity of influencing an individual's will and psyche to accept a certain idea, belief, or emotion. The article demonstrates that propaganda encompasses a broader and more complex scope, integrating the components of persuasion, propagation, and agitation. Consequently, in the field of political science in Azerbaijan, each of these terms has its unique functions and areas of usage. However, propaganda is a more comprehensive term that includes these concepts and combines manipulative strategies and methods to influence masses. Therefore, it is crucial to accurately and conceptually articulate the term propaganda in the field of political science in Azerbaijan. This is essential for expressing complex political technologies and ensuring the proper use of the term propaganda in international academic and practical applications.