Abstract

This chapter focuses on a factor widely considered by the standard view to be the basis for color-naming phenomena and explores some plausible, comparatively uninvestigated factors that might underlie color naming. These are illustrated, in part, through a reexamination of World Color Survey data as it has been presented by Kuehni. The aim of this chapter is to examine the appropriateness of the Hering opponent-color construct as a theoretical foundation for explaining patterns of color naming in datasets like the WCS, which include many languages that do not use Hering color terms. The main conclusion reached is that a proper explanation for cross-cultural color naming and categorization should not depend on the Hering opponent-color construct.