Abstract
This study presents a philosophy of attention that promotes authentic performance. As described here, attention is about training outgoing and ingoing attention skills, which can ultimately connect an individual to others and the world. This ability can help the individual remain focused and receptive to what happens while at the same time accepting their thoughts, feelings, and experiences. The ability to pay attention is crucial to performing and living authentically, regardless of the person's area of expertise. The philosophy of attention presented here is rooted in existential philosophy, flow psychology, mindfulness, and acceptance-based psychology. It aims to help individuals and organizations examine what they can do and how they can actualize their potential more freely and with greater clarity. This results in better performance and increased existential meaningfulness and joy, leading to a more dignified life.