Abstract

The attempt by the digital forces to ‘naturalize’ the digital and thus to make it one with our ontology raises a whole host of issues about how to identify the Self. The multi-pronged process of naturalization are driven by a particular dynamic: the ‘more’ of data. Data is not a static pile of information, but only works within strategies of accumulation. Businesses and academe have bought into this strategy – addicted to its potential for control – in ways that make it impossible to see ‘an outside’. This ‘more’ is, however, hardly foolproof, and is in fact designed around a wide range of fallibilities – some visible, but most not - that are also now part of the new natural. The resultant dialectic is unstable and as it operates to re-engineer our sense of Self it faces its own destiny.