Abstract

This paper explores the role of measurement as a cognitive technology across human history, emphasizing the coexistence of formal and informal measurement systems. While standardized systems dominate contemporary culture and are well documented across large-scale societies of the past, this manuscript highlights the less explored domain of informal measurement practices that have been integral to daily life from the past to the present. Through the examination of body-based measurement systems and proportional heuristics, we demonstrate how these informal strategies were not merely precursors to formal standards but essential adaptive tools for solving everyday problems. Often, these informal solutions come with practical advantages. This manuscript calls for a broader recognition of their significance in cultural and technological evolution.